Laurenz Schaffer

German designer who came to BMW in 1998 from Frog Design; Schaffer studied at Ludwig Maximilian University and Fachhochschule in Munich (FHM) , degree from Industrial Design, (1987-1992), after the studies he worked as a free lance designer, at Frog Design Gmbh he worked at their San Francisco studio, he later led the BMW Designworks Munich studio (2000-2009) and was for some time in charge of the BMW Lifestyle collection (2003-2006), on December 1, 2009 Laurenz Schaffer  became the President of Designworks at California Designworks Studio, taking over from  from Verena C. Kloos who left for the Munich BMW Design studio.